Haruharu Wonder Black Rice Bakuchiol Eye Cream 0.67 fl.oz / 20ml | Anti-Aging, Wrinkle Care, Natural Retinol Alternative | Cruelty Free, EWG-Green | ⭐ Flexiology.Store Recommended

Original price was: $12.99.Current price is: $12.97.

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Price: $12.99 - $12.97
(as of Oct 03, 2025 16:57:10 UTC – Details)

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Product Dimensions ‏ : ‎ 2.36 x 1.18 x 1.18 inches; 1.13 ounces
Item model number ‏ : ‎ 691266703813
UPC ‏ : ‎ 691266703813 691266741204
Manufacturer ‏ : ‎ GDK
ASIN ‏ : ‎ B09ZB7GDJL
Best Sellers Rank: #5,094 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #22 in Eye Treatment Creams
Customer Reviews: 4.4 4.4 out of 5 stars 3,789 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
SMOOTH LOOKING EYES START HERE: Powered by bakuchiol, a natural retinol alternative, this cream targets fine lines and wrinkles around the eyes with visible firming results.
SAY GOODBYE TO TIRED EYES: Niacinamide, adenosine, and natto gum hydrate and smooth, leaving your eyes looking refreshed and revitalized.
EYES THAT FEEL FRESHER: Plant-powered ingredients target puffiness and sagging, giving your eyes a more lifted, refreshed look.
EYE CARE MADE EASY: Treat your eyes morning and night to a quick, soothing boost that smooths and hydrates, all in one step.
GENTLE CARE FOR DELICATE SKIN: Designed to calm and nourish, this eye cream works effectively without irritation, perfect for even the most sensitive areas.

Customers say

Customers find this eye cream effective at moisturizing and hydrating the eye area, with a nice silky texture that makes their eyes feel smooth. The product makes eyes look brighter and lightens dark circles, while being lightweight and excellent value for money. Regarding skin irritation, while some customers report it doesn’t irritate sensitive skin, others experienced severe allergic reactions.

🌿 Expert Tip: Selected by our Flexiology Experts for quality & value.

⚠️ Disclaimer: Information is for educational purposes and not a substitute for medical advice. Consult your physician before use. Flexiology.Store is not responsible for any adverse effects.

Reviews (13)

13 reviews for Haruharu Wonder Black Rice Bakuchiol Eye Cream 0.67 fl.oz / 20ml | Anti-Aging, Wrinkle Care, Natural Retinol Alternative | Cruelty Free, EWG-Green

  1. K. Rice

    Excellent gentle cleanser
    This is a nice, gentle cleanser for the 2nd step in a double cleanse, especially for dry and/or sensitive skin; it leaves my dry skin feeling clean but not stripped of moisture. The gel-like consistency is very smooth and not greasy, and the rice extracts are calming if your skin is prone to irritation. Bonus: it has no scent (fragrance being a known skin irritant). A little product goes a long way so the value for the price is also very good. Another Korean skincare win!

  2. diana yasmin aguilar

    Great quality for the price
    love this eye cream! The texture is lightweight yet very moisturizing, and it absorbs quickly without feeling greasy. It leaves my under-eye area soft, smooth, and refreshed. I’ve noticed my skin looks brighter and more hydrated.. I will definitely buy again

  3. DishaR

    Gentle, Effective, and Already Seeing Results!
    I’ve been using this eye cream for just a few weeks and can already see a noticeable improvement in my under-eye area. The texture is lightweight and absorbs quickly without any greasiness. It’s packed with natural ingredients and feels really gentle on the skin. I love how easy it is to apply, and it’s definitely helping with the overall appearance and brightness. Will keep using it! The quality is good and I already see my wrinkles fading away. Make sure to test a little before using it.

  4. Jon

    Good product. Excellent package too, no waste!
    Hard to tell as it’s one of these long-term products before you see major results, but it’s non-irritating no sense and seems to be doing its job, definitely moisturizing at least for now and could take up to six months or more to see true wrinkle reduction, but I am willing to wait, the best part about this product is the packaging, it seems like your average squeeze too, but there’s a pump at the top and it sucks out every last drop so you don’t lose any product like most two products you lose a good quarter inch of the bottom and unless you cut it up and make a mess trying to use up the last bit it’s a waste, this is great packaging and a good product

  5. Dawn

    Great product, noticable difference in very short time, DON’T TELL ANYONE!! UNTIL AFTER RESULTS!!
    Excellent twice a day under and around eye areas and works well with makeup. There is no peeling with this one. THE BEST… I’ve been using for several months or 3 plus tubes by now. Definitely a difference in the tightness of skin around my eyes & dark circles have lifted over time. IVE ALWAYS USED LANCOME & THOUGHT II WOULD GIVE THIS A TRY BASED ON REVIEWS & Sooo HAPPY I DID!!

  6. Amberlash

    No great improvement, think I got a bad batch
    I’ve been through a few tubes of this already and it does seem to keep my eyes moisturized but other than that I haven’t really noticed any great improvements, no brightening or help with my dark circles. The last tube I unfortunately had to throw out because it smelled different/bad and extremely irritated my eyes.

  7. Cuppycakes

    Almost Instant and Remarkable Positive Results!
    Amazing! I have heavily-hooded eyes, dark circles, and due to beginning to show my age and recent significant weight loss, I have lost some volume under my eye area, which has made me feel as though fine lines and wrinkles have appeared overnight. I have only used this product twice, but it’s been a game-changer! The applicator is very nice, and it dispenses the proper amount of product for both eyes. I used it last night and this morning, and I was truly amazed at how much fuller the skin around my eyes look, which minimizes the wrinkles and shadowing from loss of volume. It soaks right in, with some gentle tapping, and seems to work almost immediately. It’s not sticky or oily at all. The tube is small, but you only need a very small amount, so I feel this is a good value and it will last me a few weeks, probably. My skin around my eyes feels soft and looks very youthful. I didn’t sleep well last night, but you’d never know! This product is amazing so far! I truly have never seen such instant results in a skincare product! I will update again if anything changes, or I have further feedback.

  8. Ivette Marie

    So far, so good and my eyes feel refreshed!
    I’ve only been using this eye cream for a short time, but I can already see a difference. My eyes feel less tired, and the area looks more hydrated and smooth. I love that it uses bakuchiol instead of retinol, it’s gentle but still effective. The texture is lightweight, absorbs quickly, and doesn’t irritate my skin. Excited to keep using it and see more results over time!

  9. Jill Gill

    Still waiting for results the eye cream finishing already

  10. Chandrashekhar H

    This haruharu wonder black rice bakuchiol eye cream is the best eye cream i have ever used. This helped to reduce fine eye lines and dark circles around ur eyes. The texture is so soft and silky and very hydrating absolutely love this product. It performs as the moisturizer as well under ur eyes. Its worth every single penny.

  11. Tovah

    It is very tough now to find a really GOOD or even GREAT skin cream with all of the selection and “influencers” out there making money off of how they review them that I won’t even look at a “Vine” review or any Influencer regardless of it being Beyoncé or Katie Holmes (ok, MAYBE I would take Katies’s opinion as honest but that list is very small). I look for reviews and photos of REAL PEOPLE.So, I am a REAL person who received absolutely NOTHING for free and PAID out of my own pocket for this product.I have been on a Centella kick for the last year and most likely will stay there unless there is a reason not to but as a Nurse practitioner with a Minor in Chem, I will say that when you read “100% Pure NATURAL” that should not be your only reason to purchase a facial product. Quite simply, there really ARE some synthetic ingredients that you NEED (and WANT) in some of your facial and body products vs “The juice of a rare blueberry picked at exactly 32degrees on a Thursday and the oil from a rare mushroom found only at 3,000 feet above sea level in 3 Countries that are a closely guarded secret.”….ohhh PUhhhhhleeeesseee.So, Haruharu Wonder Black Rice Under Eye Cream was something I stumbled across while searching for an under eye cream that didn’t cost me a kidney every time I ran out. I have been an Avocado Kiehl’s under eye cream loyal user for the past 6-7 years and I still love it. I just can NOT love that the price has gone up over 35% and I feel as if the product has gone down in quality. I have joined the Japanese and Korean Skin “kick” and not a single item that I have tried, have I sent back. NOT ONE. I still purchase my “The Ordinary” products which most likely won’t change as they always have a place in my skin care regimen due to the fact that they are one of the few that have not doubled in price and become one the “Shrinkflation” products. Their quality has stayed UP there as well.This particular eye cream struck me as one I wanted to try because of the research that is being done on Black Rice and “natural” alternatives to Retinol. I am one of those that can BARELY tolerate Retinol and I wish I had started when I was in my 20’s rather than starting to try it in my 40’s as my skin does NOT “like” retinol regardless of the strength however I still wanted that retinol efficacy. So….hence the hunt for as close as I could get without HAVING to go back to trying retinol a AGAIN and losing 2-3 layers of my skin as it sloughs off and believe me…..I did EVERYTHING CORRECTLY. It was just a “nope” for me.So when I came across Haruharu Wonder Black Rice Under Eye Cream, I thought “what the heck, for $20 it either works or it doesn’t but it won’t break the bank AND with any luck from Mother Nature and a “Natural Retinol” maybe…..just maybe I WILL hit the jackpot.Well, JACKPOT IT WAS!!!! This stuff is amazing! NO stinging, no worrying about it drying out your skin like Retinol CAN and DOES do with many people which then means adding ANOTHER product to your daily skin regimen as well as keeping a close eye (pun intended) on ANY signs of redness or irritation because THEN you have to go and wash it all off and start from scratch, I don’t wear much makeup but it is STILL a hassle.This eye cream is absolutely amazing. I absorbs fast but NOT TOO FAST for those of you that wear undereye concealer as it is nice to have a bit of moisture on your “canvas” when putting on some concealer and this product allows that to happen with the absorption time. Yes we are all different so it may absorb faster or slower for you than me but you won’t know until you try!NO smell that I could detect at all which is a huge bonus as well as it being TRULY “Cruelty Free”. THOSE are two MUSTS for me in a search for ANY face/body product unless I WANT it to smell amazing which would apply to body cream and even then, it’s usually a “nope” as “it’s a Nurse thing” and anyone who has been ill and come into ER, the LAST thing you want to smell is a Nurse with body cream plus perfume plus hairspray etc. etc. NOT when u do not feel well!THIS UNDER EYE CREAM WORKS! I am getting close to the end of my 50’s…..gulp…..and I actually was asked about 3/4 of the way into the tube, “…if I had my “tear troughs” done as I looked good, younger or as if you had a really good nights sleep” (Meaning, did I have filler put into the area under my eyes where bags are and it starts to look sunken, crepey and sallow). Well, as much as it is a compliment I guess, everyone who knows me, knows I have an autoimmune disease and I couldn’t have “filler” if I wanted to. It was nice (I think) to have someone think I looked like I had something “done” however no, so I told them about this amazing new under eye cream that I found that was a “natural retinol” and funny enough, she couldn’t tolerate Retinol either. I just saw her the other day after about a month and I will admit she LOOKS LIKE SHE HAD A GOOD NIGHT SLEEP!! Says something because in ER, we don’t usually have “good nights sleep” as we are usually working them.Two final points for this cream that sold me as my “never going back to my old under eye cream”…..Firstly, the “tube” it is like a long thin toothpaste tube BUT it has a lid that cover a PUMP….so, NO sticking your fingers in a pot which is a huge “Fail” for sooooo MANY eye creams or ANY facial products for that matter. Right there when. I saw it had a PUMP on it, I was thrilled.Now for the closer and final home run……THIS CREAM DOES NOT PILL!!!!! I have tried MANY primers as well as my usual Caffeine under eye serum that I have used for years, to see what product was I going to HAVE to throw away because THIS Haruharu Wonder Black Rice Under Eye Cream was FIRST and everything else was SECOND. NOT A SINGLE Primer or under eye concealer (which is RARE for me) made this Haruharu Wonder Black Rice Under Eye Cream PILL. There is NOTHING worse than having completed all of your morning facial regimen to find out that 1/2 of the makeup or other products that you LOVE, do NOT “play well” with the newest, latest and greatest love of your fave products and ONE or TWO or THREE or FOUR of them have to GO. This cream did NOT make a single product I use, PILL.I use everything from Chanel to ELF as well as Japanese and Korean products that are both Facial creams and cleansers and masks to some light makeup such as the newest rage “TIRTIR” and NONE of them PILL!!!That is a HUGE expense to fall in love with an amazingly EFFECTIVE under eye cream to find out that it will NOT work with over 1/2 of your makeup or other facial products. TOO expensive for me anyway!!!So, for me, this is NOT a 5 star, it is a 10 star. Quality, efficacy, a TRUE “natural” retinol effect, NO SMELL and CRUELTY FREE with a price tag that would be something that feels and acts as if there was a 1 in front of the price (Seller….please do not do it…..🙏🏻!!! IT IS AMAZING BUT I CAN’T AFFORD THAT….if I could, I would pay it, but please don’t!). It is absolutely an under eye cream that I have told friends about and not a single one has come back with ANYTHING to say about it except “THANK YOU! I am HOOKED!”.Now give it a try because you will be too. I’m adding it to a subscription order because it is THAT good. My husband has even started to use it so THAT says something!!!!Eyelashes (Lash extensions) was before I started and after using the K-Avacado for years. The next one was about 3/4 of a tube in and the last one was the end on Tube 1 starting tube 2.

  12. SANDRA

    Très bonne crème,hydrate et lisse bien la peau.

  13. N.T.

    Perfekte Augenpflege mit natürlicher Power!Ich bin absolut begeistert von der Wonder Black Reis Bakuchiol Augencreme! Die Textur ist angenehm leicht und zieht schnell ein, ohne ein fettiges Gefühl zu hinterlassen. Nach wenigen Wochen habe ich bereits eine deutliche Verbesserung meiner Augenpartie bemerkt: feine Linien sind gemildert, und meine Haut sieht frischer und strahlender aus.Das Beste daran: Bakuchiol als natürliche Retinol-Alternative reizt die Haut überhaupt nicht. Ich habe eine empfindliche Haut und vertrage die Creme problemlos. Der enthaltene schwarze Reis sorgt zusätzlich für eine schöne, glatte Haut und einen erholten Look.Ich kann die Creme jedem empfehlen, der auf der Suche nach einer wirksamen, aber sanften Anti-Aging-Pflege ist. Perfekt für die tägliche Anwendung!

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